Mission + Values
MISSION STATEMENT
To create a company that makes it unnecessary to experience coffee anywhere else, for those who desire an environment full of unmatched creativity, passion, energy, culture, and hard work. All of which provide a legendary guest experience.
BRAND PHILOSOPHY
Our organization relies on the hearts and minds of our fellow team players. We will help our brothers and sisters develop their capabilities by constantly improving our corporate culture that empowers and respects talent.
GUIDING PRINCIPLES FOR SUCCESS
• All that we do must be scalable for growth in our communities and beyond.
• We will be our community's absolute best place to work. Creating a dynamic atmosphere allowing our brothers and sisters the opportunity to flourish and reach their full capabilities.
• With an entrepreneurial spirit, we believe in responsible risk taking.
• We live, eat, and breathe creativity. It is in everything we do. We must provide a legendary guest experience, period.
• Pay it forward; we will take care of the communities that take care of us. Understanding that actions speak louder than words.
Core Values
Thoughtfulness
Going the extra mile to do something for someone in a way we're not obligated to in order to make their day that much better. Our way of making others feel noticed.
Unity
Creating an environment that is full of encouragement and empowerment with the mindset of "as one goes, we all go" even through the hardships.
Dedication
Simply showing up to show out.
Honesty
Housing an environment in which our team feels compelled to be honest about issues, challenges, or even successes in order to establish trust as our foundation.